Tuesday, 21 August 2012

group meeting - idea development

Just thought i'd post everything that Maddy typed out the other day onto the blog page.

Target Audience: Emerging and aspiring musicians navigating the digital world.

Aim: To encourage and help aspiring artists to gain the skills, information and platforms to be heard in the music industry.

Our Issue: The impact of new media platforms on the music industry.
 Target audience: aspiring musicians.
- (Research more into audience) Where are these people going already? What media is already relevant to them?

Ideas for pages

Dispersed throughout the website:
- Have our own photos
- Have our own videos
o Identifiably our own photos and videos through style etc.
- Embed a media player to play automatically when the website is opened.
o Soundcloud?

- Simon Callwell, established DJ, works at AIM. INTERVIEW
o Independent
o Tips for how to get started etc.

- Legal section
o “How to protect your intellectual property”
o How much of a concern is this for new artist?
o Rebecca campbell interview (Posse)
• “Changing dynamic and hierarchy in music industry”
• Death of the producer
• Role of social media in music production

- Amanda Palmer, “kickstarter.com” (online platform)
o Success story
o Funding
o Compare with someone who failed in same field

- Larry Page (music producer in the 60s and 70s)
o Interview
o What does he think of the way the music industry has changed?
o Does he think what has happened to the music industry is positive?

- Rick Chen
o “Pozzible”

- Virtual Communities/ Cult followings
o The role of social media

- Top 5 aspiring artists of the month
o Engage audience by getting them to vote, give feedback to other musicians

- Create forums
o Expert? Or group chatroom?
o Moderator could be resident expert.

- Add for the website’s “end of year summer jam”

- Gig guide page
o Information about upcoming gigs
o Reviews of gigs
 

2 comments:

  1. Hey guys, I just had a look at the stats section and apparently we've been getting a lot of views from people in russia and there's a website out there linking to our blog. How on earth did this happen, and do we want our blog viewed by the (Russian) public?

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    Replies
    1. Hahah thats great; I like the Russians, i'm sure they'll keep themselves in line

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