Breaking into the music industry has changed, with artists no longer relying on old-school tactics to try and land a record deal. Technology has disrupted the music business like bands creating location aware based albums. MySpace used to be the social networking site of choice for aspiring artists. The once popular site has been attributed to launching the careers of Lily Allen and Soulja Boy, as well as boosting sales of already established artists. But, MySpace dropped 10 million unique visitors at the start of 2011, bringing users down to 63 million compared to Facebook’s 500 million users.
Now-a-days it appears three websites are critical to the advancement of aspiring artist's careers; Facebook, Twitter, and Youtube. These social media platforms allow artists to develop an online career through the creation of profiles, uploading of content, sharing of daily habits, and allowing their fans to directly provide feedback about their work. According to an article by Alexandra Topping, it is this new interactivity afforded to the public, which puts "the power of discovery into the hands of fans".
Social media has become the phenomenon it is today for people in the music industry, due to the interactive nature of social media; smaller labels and less mainstream artists can now spread the word about their talents for the world to see.
Ideas to explore:
- A tips section for how to begin your social media career.
- How the social media revolution affects the way music is produced
- Income for artists
- What legal ramifications are there for artists and fans in terms of copyright material, sharing of files and defamation.
- What online music means for the record labels
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