social media pitch ideas

At Music Hub, we are seeking to provide the resources for aspiring individual artists and bands with no current industry affiliation.

Our website, being Sydney based, allows effective local engagement with these aspiring artists.

While we want to create a new space for these young and fresh artists (16-35year olds) to explore, we will be seeking to network and make affiliations with existing sites such as triple J, 3CR, or FBI radio, so as to tap into their existing online communities and explore the ways that these sights connect with their audiences.

One of our greatest challenges has been confronting exactly how we will convince aspiring artists that our website actually provides the information they need, and what functionality is required to appeal specifically to musicians. We combated this in a few ways;

• Firstly we recognised the importance of sound as a device to draw in the audience, be it through a constant media player in the background, or even creating upload areas where people can give feedback and communicate amongst each other.
• Secondly we recognised the importance of the visual. As Carmen mentioned we want to provide a twofold method of exploring the site, with bite size snippets, which lead to longer features. Through the use of video and photography, rather than a constant stream of words, as well as Facebook and Twitter snippets and links, we feel our audience will most appropriately respond to the messages we are trying to deliver.
•  Finally, we realised the importance of interviewing people within the industry who have a sound understanding of what it takes to make it as an artist. Through potential competitions which would allow aspiring artists to be mentored, as well as creating events external of the website, we are seeking to encourage our audience to be part of something bigger than just a website