Following Carmen's post about a feature looking at successful and unsuccessful music artist campaigns, with a case study on Amanda Palmer, I started brainstorming ideas for content to accompany the feature.
We could create a video of "The Amanda Palmer Formula", combining footage of her with animated graphics and voice overs to give a run down of the various facets of her campaign and the extent to which they were successful. This includes her forum, blog, music/social networking sites and direct-to-fan marketing which have been rife with controversies due to her confrontational and unrestrained approach both online and on the stage. Her twitter feed @amandapalmer was listed amongst Boston Phoenix's Best 2012 and her kickstarter campaign (online fundraising site) reached over $1 million earlier this year, exceeding her $100k goal.
We could potentially mimic the style of her video too, using words on paper rather than graphics (an homage, more than a parody). This also is suited to sharing on social media platforms! Do you guys have any more ideas for this video or others?
Would we go out and get our own footage of Amanda Palmer at gigs? This could potentially be difficult, but if we got permission of Amanda to use pre-existing footage we could definitely put it together in a montage, with our own voice overs. Or we could use a collection of images with a voice over, instead of moving videos (similar to the example we were given in our tutorial around week 2) which can also be really effective, and which could be another idea for making the content on our website unique in style.
ReplyDeleteyeah actually i quite like the still image idea!
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