Wednesday, 5 September 2012

Inspiration and creativity

As Connor said in his earlier post, covering a popular song is a very effective way of being seen online because once it has gained enough exposure, it is likely to appear in the search results for the song being covered. In fact, whenever you search a popular song on Youtube, there are normally hundreds of results of videos from people around the world performing the song. So it is not only important to perform the song, it is important to stand out and be creative.

One of the most successful covers I have seen within the last year is newly founded band Walk of the Earth who covered Gotye's "Somebody that I used to know" using one guitar between the five members of the band.



Walk of the Earth currently have over 130 million (yes million) views on their video. From this they have gained widespread recognition all over the globe and are renowned for their low-budget music videos of both covers and originals. This band could be another great case study to have a look at in our feature. 

This is another example I love of multiple people using one instrument from a group called The Piano Guys. Have a look...




I find it extremely inspiring to watch videos such as these, and hopefully our audience will too, because it shows there's an endless number of ways to be original and creative out there. I think it would be great if our feature really focused on being motivational and inspiring for the readers by posting regular examples of new ways to be different, and assuring them that there are endless opportunities.



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