Onto this placard we would photo shop the best pull quote from their interview, creating a visual engagement with the story as well as easily shared content on social media platforms. Making these images as interesting and inspirational/useful as possible would encourage people to want to share them with friends; essentially a branding exercise.
If we use a white/plain background we could then play with colour in the quote so to draw attention to it and adding a little more interest through contrast to the black and white image. This house style of photography is easily replicated for consistency while remaining distinctive to our piece.
All the photos could be displayed in a photo gallery (under one of the tabs) as well as in the top left corner of their story, potentially with in-built social media sharing buttons (share, tweet, +1 etc) to facilitate a bit of free viral marketing.
What's everyone's thoughts on this house style? Any suggestions, improvements, criticisms?
Conceptually, this house style definitely gets my vote! Needless to say, our portraits will not be as clean-cut and corporate as the folks in the sample images used.
ReplyDeleteI agree, with Carmen. We could make the images look a bit more casual (and it might be difficult to get every interviewee perfectly situated in front of a white backdrop). But I love the idea and it could definitely look really affective once we get a collection of them and place them all together in a gallery like you say.
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