As Danielle mentions, visual
storytelling is definitely a great way to engage our audience. By distilling
the essence of each interview into a compact quote and then presenting these
'essential wisdoms' in a consistent visual format, our feature will have a strong, readily
identifiable style and aesthetic.
The
longform interview material is there for more indepth content; but, for the
web-surfers who are just flicking from page to page on their smart phones in
between train stops on the way to school/work, these 'visual sound bites'...
sight bites you might say... are our hook.
This
guy gets your attention, right?
Our
sight bites will too!
It would be fantastic if we could find some more of these pictures! Definitely a good way to hook in the audience through both visuals and humour.
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